December 5, 2020

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40% of Xiaomi Mi 10 and Mi 10 Pro buyers came from other brands

2 min read
Xiaomi Mi 10 flagship phones launch in China

Xiaomi recently launched the much-anticipated Mi 10 and Mi 10 Pro. In fact, the Mi 10 is so popular that it went out of stock after going on sale for barely a minute.

However, because of the Coronavirus situation in China, the production plant is currently locked. So, new interested buyers may have to wait a while before getting another sale. That is unless Xiaomi has reserved some stock somewhere though.

Xu Jieyun, the General Manager of the Xiaomi Group’s Public Relations Department, has revealed some information on Weibo about the pre-sale of the Xiaomi Mi 10 lineup.

According to Jieyun, the back-end data of the Xiaomi Mi 10 series pre-sale showed that about 40% of the buyers came from other brands. He also pointed out that one particular brand made a prominent contribution to this percentage. However, he did not name that brand.

40% of Xiaomi Mi 10 and Mi 10 Pro buyers came from other brands - Xu Jieyun

The figures do not necessarily mean that all those users are dumping their old brands for Xiaomi. It only means that they are ready to try out something new. Their experiences with the Xiaomi Mi 10 lineup will likely determine if they will remain with the brand.

The Xiaomi Mi 10 sports a 6.67-inch AMOLED punch-hole curved display. This display supports a 90Hz refresh rate and a 180Hz touch sampling rate. It uses the Qualcomm Snapdragon 865 chipset with support for SA/NSA dual-mode. These and other impressive specs may explain the numbers.

Jieyun also used the Weibo post to remind potential buyers that the Mi 10 Pro would go on sale on February 18.

Author: Vincent Abolarin

Vincent is an Electrical Engineer and smartphone enthusiast. Anything about smartphones, count him in!

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