The IPhone 11 has been a success so far for Apple in terms of Sales figures. Bloomberg data puts a figure of 10 million iPhones sold between September and October in China. This is an increase of iPhone shipments by 6% from last year, according to China Institute of Information and Communications (CIIC).
These figures indicate that the latest iPhone (iPhone 11) is more popular in sales than its predecessor at the moment. This is particularly encouraging for Apple, having lost market share to the likes of Samsung and Chinese brands like Huawei and Xiaomi, who have more less expensive prices, better design and better specs. It is not entirely coincidental that the during the same period that iPhones sold 10 million units, overall Chinese smartphone shipments have dropped by 5% (according to CIIC data).
Apple’s Chief Executive Officer, Tim Cook said New Pricing, trade-in policies and monthly payment program have improved iPhone sales in the Chinese market.
Apple made major improvements in battery life of the iPhone 11 and 11 Pro. The camera of the devices are also huge upgrades, matching up to the likes of Huawei and Google. Also, the starting price for the devices was decreased by $50. These strategies by Apple was widely accepted and warmly received.
According to analysts, the iPhone 11 will sell more than than its Predecessor, even breaking the 10 million units figure for September and October in November alone.