For quite some time, India has been considered the second-largest smartphone market in the world. However, this was not official.
New research by Counterpoint for 2019 has revealed that India has now officially surpassed the United States in this regard. This means that India has now officially become the world’s second-largest smartphone market.
In 2019, India recorded the shipment of 158 million smartphone units. This is a 7% year-on-year increase. However, even that was not enough to make the country surpass China in terms of shipment or revenue.
India’s second place in smartphone shipments is largely due to Chinese smartphone manufacturers. Brands such as Xiaomi, Oppo, and Vivo have now become very popular in India. In fact, Chinese phone companies have 72% of the Indian market.
The Indian smartphone market is so lucrative that Xiaomi even made more sales there than in China. The company sold 44 million units in India in 2019.
It is interesting to note that Counterpoint’s Research reveals that Realme has become the fastest-growing smartphone brand in the Indian market. The brand has a growth rate of 255% with a market share increase from 3% in 2018 to 10% in 2019.
Meanwhile, Samsung is the only non-Chinese smartphone brand to make it to the top 5 in the Indian market.