Chinese smartphone makers seem to have a new interest in launching subsidiary brands. For example, Oppo has the Realme sub-brand, and Vivo has the iQOO sub-brand. Some of these sub-brands have now become some of the fastest-growing brands in the world.
Already, Realme is almost an independent company sharing some resources with Oppo. Now, Vivo is reportedly ready to launch its iQOO sub-brand as an independent brand in India.
Vivo’s iQOO is basically a gaming-centric sub-brand that has achieved so much success in China. Talking about gaming smartphones, the iQOO sub-brand is a valid mention. The company is now ready to move iQOO into the Indian market.
iQOO phones focus on high-end specs and affordable pricing. Already, we have seen six devices under the brand, the latest of which is the iQOO Neo 855 Racing. The Vivo iQOO 3 and 3 Neo may launch in the near future.
We will probably see the iQOO sub-brand at the MWC 2020 in February. However, it will likely face challenges from Oppo’s Realme and Xiaomi’s Redmi and POCO.