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LG Velvet is the first LG smartphone to flaunt the brand’s new design language with “Raindrop” camera

2 min read
LG Velvet design render

Last week, LG unveiled a fresh design language for its upcoming smartphones. LG described the design language as “an intersection of the natural world with modern trends in technology.” The design involves a new vertical camera arrangement that is inspired by raindrops.

However, the company did not exactly talk about any new smartphone in the works. This has left many people guessing which of the company’s phones will be the first to adopt it.

LG has now officially disclosed that the first smartphone to flaunt its new design strategy is the LG Velvet. LG made this announcement in its official press release.

According to the company, the LG Velvet will sport the “Raindrop” camera lens design as well as a “symmetrical, flowing form factor that is both pleasing to the eye and pleasing to touch.”

LG also talked about what the name “LG Velvet” was about. The Korean electronics giant has revealed that it will now use expressive names that capture the essence of its devices. So, LG is now dropping the alphanumeric naming scheme, the type we see in devices like the LG G9 and the LG V60.

With this new update, one may tend to believe the rumors that LG is indeed pulling the plugs on its ‘G’ series phones. This would be surprising, considering the success of the series. Reports have it that the company will announce the ‘G’ series replacement on May 15. However, it is probably just a naming change. It is only a matter of time before we find out.

Author: Vincent Abolarin

Vincent is an Electrical Engineer and smartphone enthusiast. Anything about smartphones, count him in!

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