According to a popular analytical firm Counterpoint Research, Samsung has led the Smartphone Market in South Korea for Q2 2020. Other runner-ups include Apple and LG in second and third positions respectively. The research firm is however yet to release a report on its website but has sent these reports to media houses in South Korea.
With reference to the report, Samsung is still at the top with a 67% market share, as well as improving by 3% QoQ. Apple fell in second place with a 19% market share, while growing at a tiny 1% QoQ. LG, on the other hand, remained in third place with a 13% market share and declining QoQ by 3%.
Samsung’s lead in the South Korea Smartphone Market may be due to the strong sale of its Galaxy A series and Galaxy S20 series. The report released by Counterpoint Research even pointed out that the Galaxy A series made 5 out of the company’s top 10 bestsellers. Apple’s iPhone SE 2020 was the best-selling smartphone in Q2 2020.
It was also recorded that the prices of the Galaxy A-series bestsellers which recorded 45% of Samsung’s sales were priced below $400. Sales also increased by 33% YoY since South Korea has always been a top market for flagship devices. The only issue these companies faced was due to the Pandemic, as reported by Counterpoint Research in May.
On a final note, a decrease of 8% YoY in South Korea’s smartphone market was also recorded despite its 9% increase QoQ in Q2 2020.