Social media applications are very popular among teenagers in the United States. Some of the most popular of these include Snapchat, Instagram, and TikTok. Snapchat is the most popular of all. This is followed by TikTok after the Chinese video app recently surpassed Instagram to become the second favorite social media application among American teenagers.
According to Piper Sandler’s data, 34% of American teenagers ranked Snapchat as their favorite social application. TikTok comes second with 29% while Instagram is now third with 25% of Americans choosing it as their favorite social application.
The report did not fail to show that actual usage is a different story. In terms of usage, Instagram comes first with 84% engagement. This is followed by Snapchat with 80%. TikTok comes third in this regard with 69%.
TikTok has been steadily gaining market share among American teenagers. This is obviously a threat to other social applications. To tackle this, Facebook released Reels back in August. Reels allows users to make short video clips, lip-sync, dance, and perform sketches. However, it has not gained as much traction as Facebook expected.