Canalys has reported that Xiaomi overtook Apple in the first quarter of this year.
Considering the competition from local smartphone brands in China, it was predicted that Apple would continue to see declining sales in the country, and that is exactly what has happened.
The report from Canalys suggests that Xiaomi, a local brand, has overtaken Apple to take fourth place in the country.
At the moment, China is a tough market for various smartphone brands, as it has been reported that there was a 21% year-on-year decline in total smartphone shipments, reducing to 91 million units.
Among the top ten smartphone brands in the country, eight were hit by annual declines. The only two exceptions were Huawei and Xiaomi. Huawei’s sales grew by about 2% while Xiaomi’s sales grew by a whopping 37% over the year.
Canalys’ report suggested that the decline could be as a result of the similar looks of the flagship products, giving the consumers little incentive to upgrade.
The exception to this was the iPhone X, but the pricing was a huge barrier in the highly-competitive market of the country.
Even with the iPhone X in place, Canalys seems to have pushed Apple to the ‘Others’ category, placing Huawei, Oppo, Vivo and Xiaomi as leaders.
However, if anything is to be Apple’s consolation, it is the fact that Samsung is having a worse time in China with sales falling by more than 50%.
Do you think this kind of displacement can happen to Apple and Samsung in your own country? Do comment below.